After the unexpected coronavirus pandemic, many industries evolved in different ways. Some of the main actors got face to face with the reality that they can’t maintain their jobs as they used to do. Many physical sectors collapsed and digital businesses developed in several industries. However, at the beginning of the pandemic experts defined their vision of the “post-pandemic period” as “the time of the values”. In their opinions, with this pandemic, humanity would have realized the real meaning of life and so will avoid wasting their money or other assets to unnecessary things such as fashion?